Can Social Media be Your Most Powerful Tool?
In only a few short years, social media marketing has completely disrupted the marketing industry. Everything has changed about the way we market – from how we address customers to how we view our competitors.
We've been managing social media accounts for a very long time. Our team at Red Pick Media are experts in all the necessary fields from video & photography, to design to paid search. We like to work with our clients so you too, play a large part in what's posted. Take a look at some of the content and strategies we've used to help clients increase brand awareness, grow their audience and most importantly increase conversion.
"Think of Social Media like a boxing match, you jab, jab, jab and finish with a right hook" Gary Vee.
Video
Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. We've created lots of videos for clients, here's just a few.
Sea Church, Cork
To produce a video piece 60-90 seconds long that promotes Sea Church Restaurant, making a point of outside dining.
Sea Church in Ballycotton is a destination venue. The surrounding area is so beautiful we had to get our drone out and make a point of the area of Ballycotton and use it as a pull factor for Sea Church.
We have a lot of experience in shooting video in the food industry and look forward to doing more. They do say that "You Eat With Your Eyes"
We managed to shoot this video in one day on a visit to Ballycotton. Thankfully the weather was on our side. We and our client are very happy with the end result. It's currently racking up views in the thousands.
Asylroom Escape Rooms Galway
We've been working with Asylroom - Escape The Room Galway to help promote their business online. The challenge in shooting this video is to not give away anything away from inside the room, but just enough to spike interests & intrigue. We produced this video for their Paranormal Activity Room which is the creepiest of their four rooms and we are really happy with the result.
Video marketing has been rapidly increasing over the last number of years, consumers are demanding more and more and the standards are constantly being raised. Broadly speaking companies use video marketing to increase their sales, build brand awareness as well as trust, to keep their current customers informed, and to reach out to potential customers. According to Optinmonster, video marketers get 66% more qualified leads per year (Optinmonster, 2019). Optinmonster also concluded that video marketers achieve a 54% increase in brand awareness. Additionally, 93% of marketers say they’ve landed a new customer thanks to a video on social media.
Forum Restaurant - Dublin
This video was created for the launch of a new restaurant in Dublin City Centre and used on social media to boost awareness. With detailed targeting this video was able to reach those closest the restaurant that were most likely to visit and become customers. (It features our Marketing Manager, Jamie who actually produced the video with our Videographer Fintan)
Forum Restaurant - Dublin
Video for educational purposes can explain a concept with such clarity. In this instance our client wanted a quick video showing a customer using a new Click n Collect Kiosk that had been installed. The brief included showing a customer customising their order and collecting it at the service area. The client reported an increase in sales from the kisok during this video campaign which was run on social media.
Event Videos - Forum Restaurant & Science Gallery Cafe - Dublin
Being able to shout about what you do best is essential in your top of the funnel activities to bring in new customers. For our clients above we create videos to highlight events that each client had run. Those that attended happily shared each video on social media and those that hadn't attended were making sure they made it to the next event. Each video brought in new likes and more engagement on the social channels of our clients.
Being able to shout about what you do best is essential in your top of the funnel activities to bring in new customers. For our clients above we create videos to highlight events that each client had run. Those that attended happily shared each video on social media and those that hadn't attended were making sure they made it to the next event. Each video brought in new likes and more engagement on the social channels of our clients.
Growth
We've successfully grown every social media account we've managed. We use techniques such as quality content seen above, detailed and targeted adverts, influencer marketing, collaborations and giveaways etc. We've worked with in excess of 30 brands in the past year on social media collaborations such as Coca Cola, Fulfill, Flahavans, Revive Active, Knorr etc.
We have tactics and strategies that we can implement for you to kick start your social media growth, build new relationships, target the right customers and even re-target customers that visited your website with custom content designed with conversion in mind. We also have detailed reporting analytics that that show you what's working, what might not be working and how best to set yourself up for success on social media.
We’ve done lot’s of work, let’s check some from here
